Dave Hakins named publisher of Vermont Life Magazine

first_imgPrior to Vermont Life, Hakins was the director of business development for The Essex Resort & Spa. He also served as executive director and COO of the Vermont Convention Bureau and director of sales and promotion for VDTM. Additionally, he managed group travel programs and marketing events as the founder, chairman and CEO of Hakins Meetings and Incentives, and served as vice president and director of corporate promotion for Chase Manhattan. For more information, visit vermontlife.com. Vermont Life 12.20.2011 Effective December 19, Hakins replaces Steve Cook, who has served as the magazine’s interim publisher since 2009. Cook will continue to serve as the deputy commissioner for the Vermont Department of Tourism and Marketing (VDTM). Miller praised Cook for taking on a second, full-time job as Vermont Life interim publisher for more than two years. ‘Steve has multitasked so skillfully and executed both jobs very well,’ Miller said. ‘He can now focus 100 percent of his attention on marketing and operations as deputy commissioner for VDTM.’ A resident of South Burlington, Hakins will maintain his role as director of the magazine’s advertising sales, partnerships and events, and continue to work closely with Vermont Life’s editor, Mary Hegarty Nowlan. ‘Dave Hakins and Mary Hegarty Nowlan have demonstrated a successful team approach to the magazine’s growth and success,’ Miller added. ‘The 65-year-old magazine was redesigned in the past year, which has also helped attract a younger demographic of subscribers and contributed to an increase in advertising sales.’center_img The Agency of Commerce and Community Development today announced that Dave Hakins has been named Publisher of Vermont Life magazine. Hakins, who joined the magazine last spring as an advertising contractor, helped boost sales revenues in 2011 and oversaw several initiatives to increase the magazine’s visibility. He launched the new ‘Dine, Shop, Stay & Play’ advertorial sections for local communities, including Waterbury and Addison County, and developed the Vermont Life Emporium, a special section intended to make advertising affordable for Vermont entrepreneurs selling art, crafts, gifts, specialty foods and other Vermont-inspired products. Hakins is also credited with the magazine’s increase in full-page advertising displays from some of Vermont’s largest companies, such as Green Mountain Coffee Roasters, People’s United Bank, Long Trail Brewing and Hannaford. ‘Dave Hakins is a natural fit as the publisher of Vermont Life magazine,’ said Lawrence Miller, Vermont’s secretary of Commerce and Community Development. ‘What the magazine needs now more than ever is someone with a strong foundation in marketing and media who also possesses an entrepreneurial spirit to uncover new revenue streams for the magazine. Dave has an extensive background in publishing, marketing, sales and management, as well as experience in the tourism sector of Vermont.’last_img