A Turning Point for the Ad Industry KFC Unilever and Deloitte Top

first_imgA ‘Turning Point’ for the Ad Industry: KFC, Unilever and Deloitte Top Marketers Reflect on Cannes Lions MTS Staff WriterJuly 9, 2019, 12:16 pmJuly 9, 2019 Cannes Lions International FestivalKFCMarketing Technology NewsMeg FarrenNewsThe Economist Group Previous ArticleJoel Smart Joins Vendasta, Ushers in New Multi-Location Platform FunctionalitiesNext ArticleEvergage Named a Leader Again in Gartner’s Magic Quadrant for Personalization Engines “We Are at a Turning Point in Our Industry… We Are the Least Trusted Profession… This Week Is the Beginning of the Turnaround” Aline Santos, Global Marketing and Chief Diversity & Inclusion Officer, UnileverThe Economist Group (TEG) has returned to the Cannes Lions International Festival of Creativity with a programme of engaging debate and discussion led by The Economist journalists. In its final daily Wake Up With The Economist At Cannes Lions panel, Andrew Palmer, Executive editor, The Economist spoke with Aline Santos, Executive Vice President, Global Marketing and Chief Diversity & Inclusion Officer at Unilever, Meg Farren, Chief Marketing Officer at KFC UK & Ireland and Suzanne Kounkel, Chief Marketing Officer at Deloitte US.Kicking off with a discussion of their stand-out takeaways from this year’s Cannes Lions, the conversation went on to cover online advertising, data, the client/agency relationship and how ditching stereotype thinking can lead to greater creativity. KFC’s Farren also delved into the famous FCK ad – admitting that their agency partner Mother had to argue its case four times before she agreed to run the now runaway success. What mattered this year at Cannes Lions For Suzanne Kounkel, there were two key stand-outs: a growing collaboration within the industry for ‘higher purpose thinking’ and an uptick in the success of combining creativity, data and tech. Meg Farren, meanwhile, was struck by the inspiring – and surprising – presence of far more women on stage. She also pointed to vast technological progress, such as how  you can use AI to understand unstructured data. Aline Santos argued “that we are in a turning point in or industry. We had a very negative data point in the UK this year, saying we are the least trusted profession… this week is the beginning of the turnaround.” She pointed to the work from the Cannes Lions organisers in urging all of the jury members to ensure that ads that use stereotypes can’t win at Cannes.Marketing Technology News: ada Strengthens Its Leadership Team as It Doubles Its HeadcountThe problem with online ads When the question “what went wrong with online ads?” was put to the panel, Suzanne Kounkel offered her insight by acknowledging that “we were letting technology lead rather than us”, which was a sentiment agreed upon by both Aline Santos and Meg Farren in regards to data and the role of deep personalisation. Aline Santos argued that “everyone wants an internet in which kids are safe and you don’t feel violated” but brands haven’t quite got the balance between the use of data and creating trust. Meg Farren sees tech and data as a means to an end, rather than the end itself. She recognises that the “temptation is to use all the data” but “it’s only useful if you can match it with understanding to turn it into something useful for the consumer”. Suzanne Kounkel agreed that there is too much importance placed on data, suggesting that its use should be about “knowing what the data is telling you but not letting the data be something you hide behind”. The relationship between ad agencies and clientsAnswering a question from the floor about procurement squeezing agency budgets, the panel all agreed that this was a false economy. Aline Santos articulated this point: “if you squeeze your agency you won’t get the talent and creativity that you need.”  Meg Farren concurred, adding: “the people at the agency are people, so why would you treat them differently. It’s obvious.” She illustrated this further by talking the audience through how KFC and their UK agency Mother reacted to the KFC chicken shortage last year. Although admitting externally the reaction in the UK was that it was ‘hilarious’, internally it was ‘awful’: there was a huge concern about the impact it was having on franchisees and staff. Mother knew that once the worst had passed there would be a need for KFC to apologise. But Farren admitted that when Mother brought her the now famous FCK apology ad to her she said no. Not once, but three times. She now points to the agency’s refusal to be cowed as one of the best parts of the whole experience. Marketing Technology News: AccuWeather Continues Rapid Expansion with Relocation of Global Office in New York CityBrand purpose begets great work Aline Santos spoke about the role of brand purpose in giving a brand the conviction to create great work, using the example of Brooke Bond Red Label tea in India and its campaign featuring hijras, India’s transgender community, as part of its brand purpose to bring people togtether. Whilst they received a lot of backlash and lost customers, they won far more – and according to Santos, those customers were ones that they would prefer to have. Suzanne Kounkel agreed with the importance of purpose, saying that as a 170 year old company, Deloitte’s roots were always in the community and that they have “committed to changing the trajectory of 50m lives by 2030.”Marketing Technology News: Veritonic Launches First Audio Score For Marketers To Understand Relative Power Of Their Creative Assetslast_img read more

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Textmunication Announces Agreement to Integrate SMS with Deep Sky Mobile VoIP Platform

first_imgTextmunication Announces Agreement to Integrate SMS with Deep Sky Mobile VoIP Platform Business WireJune 24, 2019, 6:06 pmJune 24, 2019 cloud-based communicationMarketing TechnologyMemorandum of UnderstandingNewsRCSSky VoIP PlatformTextmunication Holdings Previous ArticleActiveViam Receives Investment from Guidepost Growth EquityNext ArticleCloudscene Launches Enterprise Tool to Find Cloud Connectivity Routes Worldwide Textmunication Holdings, Inc., a cloud-based communication technology holding company, announced it has signed a Memorandum of Understanding (MOU) to integrate SMS into Deep Sky VoIP Platform.“Top 20 Most Promising Digital Marketing Solution Providers”The Company is pleased to announce it has signed a MOU with Deep Sky Mobile to collaborate on the development of SMS and VoIP enabled projects for the commercial market.Along with Deep Sky’s VoIP and IoT services, our proprietary SAM platform which is capable of sending over 1 Billion SMS or RCS messages per month, could provide the infrastructure to build a network or Cloud and API applications that could be beneficial to both companies.RCS Integration We will explore the integration of Rich Communication Services (RCS) service within their suite of products. RCS is a communication protocol aimed at replacing SMS messages with a text-message system that is richer, provides interactivity and can transmit in-call multimedia. RCS has received strong backing from Google – and more recently from Samsung and Verizon who have also started implementing the RCS protocol.Recent GSMA (Global System for Mobile Communications) estimates indicate the RCS market will be worth $74 billion by 2021, with estimates that 86% of all smartphones will be RCS-enabled by 2020.Marketing Technology News: Yext Study: 58% Of Healthcare and Pharmaceutical Marketers Say Their Marketing Management Strategy Needs Major ImprovementsSMS Integration with IoT The Company will also work on integrating SMS in Deep Sky Internet of Things (IoT) Platform, which provides a cloud solution for industrial IoT (IIoT) clients to monitor critical assets and equipment in real-time.The integration of SMS will provide organizations with time-sensitive information on which to make critical decisions, and enhance Deep Sky’s IoT platform for enterprise clients requiring that data.AI and Data Analytics We will also work on developing an Artificial Intelligence and Data Analytics cloud on which we can build “big data” solutions utilizing the information collected on both the SMS, IoT and VoIP platforms to provide next-generation service to customers.Wais Asefi, the CEO of Textmunication commented, “We are excited to announce our collaboration with Deep Sky in integrating our SMS and RCS technology along with their VoIP service. This vision won’t be done overnight, but we believe through our combination of technologies, and expertise, we now have the ability to build both companies in the enterprise service market.”Marketing Technology News: PMG Launches Marketing Intelligence Platform — Meet AlliInvestor Mailing ListIf interested in receiving investor updates on Deep Sky Mobile register onlineText SWRM to short code 52236 to sign-up for news alerts and announcements via SMS for Deep Sky MobileMarketing Technology News: Top of Mind Networks Adds BombBomb Integration to Surefire CRMlast_img read more

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Bpmonline named a Leader in 2019 Gartner Magic Quadrant for Sales Force

first_imgBpm’online named a Leader in 2019 Gartner Magic Quadrant for Sales Force Automation MTS Staff Writer6 days agoJuly 17, 2019 Bpm’online, a global business software company leading in the space of low-code, process automation and CRM, announced it has been positioned as a Leader in the 2019 Gartner’s Magic Quadrant for Sales Force Automation(1). It’s the fourth consecutive year bpm’online is recognized by one of the leading global research organizations, and the first time in the Leaders quadrant.Bpm’online sales equips thousands of organizations from various industries worldwide with advanced tools to drive efficient sales processes and accelerate the complete sales cycle – from lead to repeat sales. The product is reinforced by an intelligent low-code platform, which allows users with no technical skills to swiftly design, execute and optimize sales processes. Bpm’online sales also provides organizations with out-of-the-box best practice processes that guide sales representatives through the best steps to achieve the desired business outcomes faster.Marketing Technology News: WebCEO, the Agency Oriented Marketing Platform, Launches a New Local SEO ModuleThe report evaluates 19 vendors for their sales force automation (SFA) systems. Bpm’online believes its position as a Leader in the 2019 Gartner Magic Quadrant for Sales Force Automation is driven by its consistently high customer experience evaluations from reference customers, improved product functionality and strength of deployment..“We are proud to be named by Gartner as a Leader in their Magic Quadrant for Sales Force Automation,” said Katherine Kostereva, CEO and Managing Partner at bpm’online. “At bpm’online we are laser focused on meeting the needs of today’s sales organization striving to accelerate their sales growth. We believe we’ve improved year over year and that our position in this Magic Quadrant is the result of the persistent efforts we make to empower our customers in growing their organizations through automation of their sale processes and activities.”Marketing Technology News: Progress Named a Leader in the New 2019 Gartner Magic Quadrant for Multiexperience Development PlatformsGartner defines Leaders as those, who “have the ability to execute their vision through products, services and demonstrably solid business results, in the form of revenue and earnings. Leaders have significant successful customer deployments in North America, EMEA and APAC in a wide variety of industries, and with multiple proof points for deployments above 500 users. They demonstrate consistently above-average customer experience levels, product execution scores and sales execution scores. They demonstrate product leadership, delivering new enhancements and innovations on a consistent schedule. They also provide thought leadership, showing customers and prospects how their SFA solutions improve sales execution and sales processes. Leaders are the vendors against which other providers in the market measure themselves.”Marketing Technology News: Introducing Shutterstock Elements, Thousands of Cinema-Grade Video Effects for Filmmakers AutomationBPMonlinecrmGartnerKatherine KosterevaNewsSalesforce Previous ArticleGartner’s Software Advice Names Bright Pattern FrontRunner for Call Center SoftwareNext ArticleVonage Awarded 2019 CRM Excellence Awardlast_img read more

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MarTech Interview with Patrick Moorhead CMO at Pricefx

first_imgMarTech Interview with Patrick Moorhead, CMO at Pricefx Sudipto GhoshJune 18, 2019, 9:00 pmJune 19, 2019 The MTS Martech Interview Series is a fun Q&A style chat which we really enjoy doing with martech leaders. With inspiration from Lifehacker’s How I work interviews, the MarTech Series Interviews follows a two part format On Marketing Technology, and This Is How I Work. The format was chosen because when we decided to start an interview series with the biggest and brightest minds in martech – we wanted to get insight into two areas … one – their ideas on marketing tech and two – insights into the philosophy and methods that make these leaders tick. AIB2BcrmERPinterviewsmachine learningMarTech InterviewMicrosoft DynamicsPatrick MoorheadPLMPricefxSaasSAP Previous ArticleStudy: Consumers Reject Brands That Advertise on ‘Fake News’ and Objectionable Content OnlineNext ArticleAiozium Launched SaaS-Based Marketing Intelligence Tool Powered by AI Patrick Moorhead is a senior media, marketing, and strategy executive with 20 years of experience delivering innovation to market, focused on high growth technology and SaaS solutions marketing. “It is essential to create robust knowledge bases that drive operational efficiencies, scalability and growth that can be automated through AI.” About PatrickAbout PricefxAbout Patrickcenter_img Established in 2011 in Germany, Pricefx AG is a provider of full suite price management and CPQ SaaS solutions. Our suite is based on the latest in native cloud architecture and offers flexible support for the entire price management closed loop cycle which includes pricing strategy, controlling, setting and realization.Our solution is suitable for B2B and B2C clients and is able to serve a wide array of industries. The platform is also designed to meet the specific pricing challenges of commercial organizations of any size or geographical location.Pricefx’s vision is to become the leading SaaS pricing solution provider by offering an easily implemented and flexible tool that is inexpensive, risk-free and fully comprehensive. Our business model is based entirely on the satisfaction and loyalty of our customers. If we do our job, they stay, and more importantly, they tell others about us. MarTech Interview Series About Pricefx How exciting is the current SaaS ecosystem today?SaaS is literally on fire – its a very exciting time, particularly in the pricing space. Pricefx was truly the first cloud native solution to enter the B2B pricing space, and at the time most in the industry were sceptical, saying there was no way pricing would move to the cloud because of the sensitivity of the data – yet here we are today, and our 100% SaaS cloud solution is doubling revenue each year for 3 years straight, and most all of the legacy providers in the space are scrambling to develop cloud services and migrate their customers to their SaaS offerings… In a certain sense its obvious, as high speed internet gets cheaper and more ubiquitous, and virtual server capacity gets cheaper and bigger, software no longer needs to be tied to on-premise installations that come loaded with expensive armies of billable service teams to run them… SaaS is totally of fire.Tell us about your role and journey into Technology. What inspired you to start at Pricefx?I was a big ad agency guy for the first part of my career, and in my various roles at Razorfish and FCB, I was always looking at the vendors and partners from the tech side and thinking “man that’s where all the action is!” So when I got the opportunity to jump over to a product and tech company (Catalina Marketing) in 2012, I took the leap. Its been a great journey. I spent more than 2 years working at Twitter, where I got to see how a truly innovative and scaled tech organization works from the inside, and its really an eye opening experience. But it also helped me clarify that I really wanted to be in early and growth stage companies. After a stint scaling another high growth SaaS tech company (Label Insight) the opportunity at Pricefx seemed to good to pass up – high growth SaaS B2B tech, proven traction in the market, well-funded, global, and ready for some serious marketing top spin. I’m thrilled to be here today.What is Pricefx and how does it scale the growing demand for SaaS pricing information? Pricefx is the world’s leading pricing analysis, optimization, management and realization platform, entirely 100% cloud native since day one.The enterprise pricing software industry has classically been dominated by expensive, heavy weight systems that required on-premise installations and legions of services teams to set-up and operate, which is an incredibly expensive feat.Pricefx is a true SaaS solution, with quick and easy activation, and simple business terms – a monthly subscription that customers can cancel with no fuss. We’re super easy to do business with, and we’re cost-effective. We also have a very low churn rate for a SaaS company because we’re customer-centric in our core.Our customers experience outstanding results in areas of margin improvement, profitability, promotion impact, quote management, contract negotiation, rebate management pricing rule and guidance setting, pricing optimization and simulation, and ultimately ROI on their investment in our technology solutions.As we continue to deliver efficient value in pricing for enterprise, we’re increasingly seeing pricing and price optimization jump to the top of many large companies digital transformation initiatives – once leaders realize that pricing is literally the fastest path to profitability and growth, and how easy we make it to master this function, our deals move pretty quickly!How do you focus at bringing SaaS and data analytics together at Pricefx? What are the core technologies driving your product? The short answer is – SaaS is the future of data analytics.SaaS architecture enables data to become real time and to become useful; and immediately applicable to real business conditions – our software is intentionally designed to do just that.Our suite of technologies are designed to conquer a full life-cycle of enterprise pricing challenges, from Pricing Analytics and price optimization and simulation, to price building and management, to contract negotiation, CPQ, off-invoice conditions management, and integrations with existing systems including ERP, CRM, PLM and more.Our flexible Cloud architecture powers embedded applications for Salesforce, Microsoft Dynamics, and SAP, and enables an industry leading rapid implementation time and time to value. Customers tell us they have unlocked margin and profitability improvements within months of implementation and cut time to quote and time to contract for their Sales teams from weeks to minutes with our innovative SaaS solution.Which businesses and geographies are you currently marketing to? What’s your Ideal Customer Profile?Today, we count more than 95 enterprise B2B and B2C customers across more than 50 countries worldwide. While Pricefx can deliver results to any vertical enterprise, our customer portfolio today includes numerous global leaders in automotive, distribution, industrial manufacturing, retail, e-commerce, chemical manufacturing, building supply and materials, aftermarket supply, IT, pharmaceuticals, packaging, and more.Tell us about your most recent Digital Marketing campaign and the audience it was targeting? How did you measure its performance?We’ve recently been focusing on targeted brand awareness campaigns as we work to introduce ourselves to the US market. We’ve been practicing with very specific targeting and creative combinations on LinkedIn, and we’ve been supporting those efforts with click-stream and cookie targeting on Google. We’re been measuring those on website traffic and impression volume since its mainly a visibility project, but we’re also really focused on refining our understanding of targeting and reach so later when we flip to performance models we know how to address them.Which Marketing and Sales Automation tools and technologies do you currently use?We’re a Salesforce and Pardot shop. We’ve been using Plannuh for budget management, which I really like, and we’re implementing UpContent on our new website which we’re excited about.What are your predictions on the most impactful disruptions in AI and Data Management technology for 2019-2020?Machine learning and AI are changing the game in many industries and pricing software is one of the areas where you can see real gains from the application of this technology. We believe that to compete effectively going forward, companies need a pricing solution with the combination of AI and Machine Learning and business rules to prescribe optimal prices into deals and transactions.What is the future of Pricing Software? How should CMOs prepare for the future? CMOs should prepare for the future of pricing software by anticipating and strategizing around a few facets, like AI and machine learning, which we discussed earlier. Another facet is channel disruption, which is accelerating in many industries, especially for traditional B2B companies, and businesses need a solution to help them optimize and consistently apply pricing in this complex environment. Focus on customer-centric pricing, using value and market-based principles – the standard on which the future will be based. Build strategies around data driven intelligence, which depends on data from multiple sources, both internal systems like ERP and CRM and external systems for competitive data, indexes and other leading indicators that companies factor into their pricing decisions. Businesses also need to keep up with how quickly the world is changing. It’s critical to have the ability to update your prices, logic and rules based on changing market conditions. Dynamic and competitive pricing that is fast and flexible for business users to make changes without waiting and depending on IT is key to agility.What startups in the technology industry are you watching keenly right now?I think there is a big growth wave headed to the automation of B2B supply chain logistics. ZenCargo raising money recently is an early indicator, this will be a huge market. Check out a company in Chicago called fraight…I’m also really interested in the IoT hardware / software hybrids coming out right now, some cool things I’ve seen in stealth mode around home security and law enforcement…How do you prepare for an AI-centric world as a Marketing leader?Focus on ideas and artistry – doesn’t matter how smart a computer is, AI will never be able to compete with or replace the creativity and inventiveness of passionate human thought!How do you inspire your people to work with technology?Be a user first – if I can use something or figure something out and show them how it makes work better, that’s the best way to get engagement.One word that best describes how you work.ConductorWhat apps/software/tools can’t you live without?MacBook Pro, MS teams, Twitter, Google Pixel, Eero home WiFiWhat’s your smartest work related shortcut or productivity hack?Eat the frog (look it up!)What are you currently reading?I’m reading about enneagram recently – The Road Back to You by Suzanne Stablie, and also really enjoying Bare Minimum Parenting from James Breakwell.What’s the best advice you’ve ever received?Double down on your strengths, and wear life like a loose garment.Tag the one person in the industry whose answers to these questions you would love to read:Leslie Berland @ TwitterThank you, Patrick! That was fun and hope to see you back on MarTech Series soon.last_img read more

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Relationship Intelligence Platform Affinity Hires Four New Vice Presidents

first_imgAddition of Vice Presidents of Product, Design, Customer Success and People Expands the Company’s Executive Team During a Period of Tremendous GrowthAffinity , the leading relationship intelligence platform, announced the hiring of four senior leaders, including Andy Bryson as its new Vice President of Product, Travis Ortiz as Vice President of Design, Brian Cloughley as Vice President of Customer Success, and Stephani Martin as Vice President of People. Demonstrating the company’s commitment to investing in senior leadership and growing its executive team, the spate of hirings comes not long after Affinity raised $26.5 million in Series B funding to support its mission of harnessing the power of professional relationships.“We are very excited to welcome Andy, Travis, Brian and Stephani to the team,” said Ray Zhou, co-founder and CEO of Affinity. “The collective experience and expertise they bring to the organization will be invaluable as we continue to transform professional networking with the world’s smartest relationship intelligence platform.”With over a decade of experience leading product and engineering teams, Mr. Bryson most recently served as VP of Product Management at TextNow, a cloud-based phone carrier empowering consumers with affordable technology. Prior to this, he led product teams at Townsquared, an online network connecting professionals within the same neighborhood, and SurveyMonkey, a leading global survey software used by over 17 million active users. Mr. Bryson has guided product teams through two successful exits, in each instance assuming a leadership role in the acquiring company.Marketing Technology News: SynergySuite Closes $6 Million Series A Led by First AnalysisMr. Ortiz most recently worked as an independent Design Leadership Consultant for startups throughout the San Francisco Bay Area. He was previously the Global Head of User Experience and Design for Prosper Marketplace, a leading peer-to-peer lending platform connecting borrowers and investors. With over twenty years of experience in design and consultation, Mr. Ortiz specializes in up-levelling design, and has spent decades building and managing high-performing UX teams.Mr. Cloughley most recently served as VP of Customer Success at Comfy, an Oakland-based IT company that specializes in engaging workplace environments and experiences. Prior to this role, he led customer adoption and go-to-market initiatives for Autodesk’s BIM portfolio, and he transitioned the team from a product development organization to a marketing organization. Mr. Cloughley is well-versed in leading empowered teams in fast-paced environments while encouraging innovation that drives growth and business success.Marketing Technology News: Brave Expands Advertising Platform to Mobile Devices and Launches Brave Ads Certified Vendor ProgramWith over fifteen years of experience in Human Resources and People Management, Ms. Martin most recently served as VP of People at Distil Networks, a cybersecurity service that specializes in automated threats to business-critical web traffic. Prior to this, she led People Operations at Platfora, the leading big data discovery platform acquired by Workday in 2016. Ms. Martin has created and scaled Onboarding, Talent Acquisition, Leadership and Career Development programs in the name of cultivating engaged workplace cultures.Within only a few years, Affinity has become the new standard for top investment firms all over the globe and has gained significant traction in new verticals, such as real estate, private equity, and banking. To date, the platform helps users manage relationships across 20 million people and 5 million organizations. The platform has identified 3 million warm introductions in its users’ networks and auto-populated over 300 million data fields with relevant content. Affinity co-founders Ray Zhou and Shubham Goel were named to Forbes’ “30 Under 30” list for 2019, while its third co-founder, Joe Lonsdale, was recently ranked 22nd on Forbes’ Midas List of the best dealmakers in venture capital.Marketing Technology News: Ad Fraud to Cost North American Advertisers $100 Million a Day by 2023 Relationship Intelligence Platform Affinity Hires Four New Vice Presidents MTS Staff WriterJuly 16, 2019, 11:16 amJuly 16, 2019 AffinityDesign Leadership ConsultantMarketing Technology NewsNewsrelationship intelligence platformuser experience Previous ArticleVaaS and USB are Helping to Drive Growth in the Video Conferencing & Collaboration MarketNext ArticleANSYS Welcomes Lynn Ledwith as Vice President of Marketinglast_img read more

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Centro Releases Universal Pixel for Easy Creation and Management of FirstParty Audiences

first_img advertising technologyCentroMarketing TechnologyNewsPerich Advertising + DesignTyler Kellyuniversal pixel Previous ArticlePipelineDeals Launches the Women in Tech ScholarshipNext ArticleReelTime VRs New ReelTime Virtual Room May Be Coming to a Hotel or Home Near You Centro Releases Universal Pixel for Easy Creation and Management of First-Party Audiences Globe NewswireJune 13, 2019, 6:51 pmJune 13, 2019 Now Available in Centro’s Basis Platform to Automate Tracking and Measurement of AudiencesCentro, a global provider of advertising technology, announced the launch of universal pixel on its comprehensive platform, Basis. Universal pixel technology uses a single pixel to automate the creation and organization of first-party audiences, eliminating the need for multiple audience and conversion pixels.This new Basis feature makes it easier and faster for advertisers to measure conversions and track customer actions. Beta tests show that media buyers are upping performance and saving time using universal pixel to segment and group customers into categories based on their actions within a domain.Basis is the industry’s most automated, comprehensive and intelligent digital media platform, converging planning, buying, operations, campaign analytics, business intelligence, and billing reconciliation. No other DSP combines high-grade programmatic advertising features with holistic media workflow technology. Basis seamlessly assembles the tools that media businesses need to move towards full automation.Marketing Technology News: DAA Announces Enforcement Deadline for ‘Political Ad’ Guidelines and Transparency Icon“As the steward of top tier brands, we have an enormous responsibility to drive KPIs for clients and do it with efficiency,” said Matt Mordarski, senior digital media specialist at Perich Advertising + Design. “Automating our business through Basis already gives us an edge in the market. Now we are capitalizing on new tools such as universal pixel to enhance the tracking of first-party audiences and increase the agility of our team.”“With our campaigns, we are continually measuring and improving upon our performance. Generating and managing pixels is an essential part; but until now, it has been a tedious and lengthy process. Having the ability to use only one pixel to create various models for targeting, attribution and subsequent optimization makes us more efficient while improving ROI for our clients,” said Jessica Behal, founder of Spherical Strategies. “Since using universal pixel in tandem with the full agency toolset in Basis, we have seen considerable improvements in campaign performance.”Traditionally, marketers have had to use multiple pixels to create first-party audiences and track unique actions from site visitors. This meant hours of work to create many pixels, coordinate placement, and verify deployment. Thanks to the introduction of universal pixel, that work has been eliminated.Marketing Technology News: SentinelOne Announces $120 Million Series DAs marketers’ needs change, they use Basis to modify the data a universal pixel gathers. One pixel has the capability to segment audiences based on any combination of actions they take (search, click, browse, convert, etc.). Any number of combinations can be assigned to a single pixel.“Universal pixel illustrates how digital media automation is realized, as it improves a typically laborious process of tracking how customers interact with a brand. Its impact on campaigns ranges as far as the creative thinking of the media team,” said Tyler Kelly, president, Centro. “With this feature seamlessly implemented in Basis, our customers have more capabilities that save time, reduce human error, and are easy to use.”Marketing Technology News: New Global Report Reveals 9 in 10 Companies See ‘Self-Service’ as the Future for Customerslast_img read more

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How to Make TopRanking Evergreen Content from a Tool Review Post

first_img AdvertisingContent QualityEvergreen ContentTool Reviewwebsite traffic Previous ArticleLexion Launches AI-Powered Contract Management for Companies of All Sizes; Secures $4.2 Million in FundingNext ArticleB-Scada Inc. Launches New Text Messaging Marketing Platform How to Make Top-Ranking Evergreen Content from a Tool Review Post Deana Kovac2 days agoJuly 15, 2019 Evergreen Content is the best possible way to increase organic traffic to your website. Yet, is every type of Evergreen Content going to bring you the same results? The answer is quite simple – no, it won’t.Comparing the most popular software in the form of an in-depth review has always been a good choice for boosting traffic to your website. People are able to see many ads on the main page of their social media account. That’s why they are not sure which software will really satisfy their needs and they look for answers over the Internet.SourceHowever, it is not enough to just write this sort of article. There are a few rules that you need to follow in order to make valuable and engaging content.Tips for Making Top-ranking Evergreen ContentContent writers spend 50+ hours to make engaging Evergreen Content. But, hard work won’t pay off if you do things in the wrong way. We have written many articles of this type and we want to share some useful tips that will help you avoid some common mistakes.Do Keyword Research to see which tools are worth reviewingWriting content about irrelevant software will not bring you success. Why would you spend your time writing about software that no one wants to use? You need to find the tools that are popular among a certain target audience.Research and see which tools are searchable on Google. If there are two of them that you can compare then you got your topic!Ensure the Quality of ContentSourceYour content needs to be valuable for the reader. He needs to feel like he improved his knowledge after reading your content. However, it is not just important what you want to share. It is important how you represent it to your audience. The content needs to be easy-to-read and easy-to-understand. An average reader will stop reading if some part of the content is confusing and complicated. The sentences you use should not be longer than 20 words and do not try to use complicated terms and phrases.Besides that, your content needs to be well-structured. Divide the entire content with a few subheadings and split each section with short paragraphs. Use bullet lists when that is appropriate. Of course, keep in mind that your articles need to be free of any spelling or grammatical mistakes.Add Screenshots and VideosDid you know that an average user spends 88% more time on a website full of videos? People do not like to read long-form articles and contents. Most of the visitors leave the website when they see the text is without screenshots and videos. That sort of content looks boring and monotonous. If you want to stand out from the crowd, include a lot of videos or screenshots (or both).Still, that doesn’t mean you should add any type of screenshots and videos. Add those that will raise the quality of the content to the next level. Including millions of irrelevant videos or screenshot is not going to help.Be ObjectiveAn average Internet user is always suspicious when he sees the content of the unknown website for the first time. This doesn’t need to surprise us because we get a lot of fake news on a daily basis. Always write about the pros and cons of the tool you want to review. Talking only about the positive side of some software will make your Evergreen Content too “salesy”.Your Objectiveness will help the reader to pick the right tool for their needs. The reader will make the wrong decision if you stay subjective. More precisely, you won’t remain the relevant source of information for your audience and they will stop reading your content.Share Your ThoughtsSourceAlways include some kind of conclusion for the tools you are comparing. Here you can express your own conclusions and opinions. Of course, do that only if you are truly familiar with the features of both tools. We already said what will happen if you share the wrong pieces of information.P.S. Once again, stay objective! Samples of a Good Evergreen ContentWe provided you with a theoretical explanation of the top-ranking Evergreen Content from a tool review. But, we would like to share some samples of good Evergreen Content – first sample, second sample. It will make your writing a lot easier.These two samples will show you how your Evergreen Content should exactly look. It would be better to analyze them step-by-step. We will use the first article as an example.Keyword research – The writers have checked which blogger outreach tools are the most popular over the Internet. They did not want to waste their time comparing tools that are not popular among bloggers. To do that, you can use tools such as Ahrefs Keywords Explorer or Google Keyword PlannerQuality of Content – The article is divided with many headings and subheadings. Each section contains short paragraphs and short sentences. Besides that, the bullet lists were used when that was appropriate.SourceScreenshots and Videos – The text is full of screenshots that are making the content more interesting and engaging.Objectiveness – The purpose of this article is not to convince people to use any of these tools. They provided readers with the advantages and disadvantages of each tool from the list.Sharing Thoughts – At the end of the article there is a section “Our Recommendation”. The writers of this evergreen article shared their opinion about the tools. It is true that they gave their opinion. However, they remained objective which confirms that this is a good example of engaging and valuable Evergreen Content.SourcePromotion of the ContentThere are many ways to promote your Evergreen Content and we would like to recommend two of them:Social Media PlatformsLink BuildingSocial Media PlatformsSocial media channels are a powerful tool for Advertising. Facebook, Twitter, and LinkedIn are the places where you should promote your content. Our suggestion is to invest money into ad campaigns. This is a good way to reach your target audience. If they are satisfied with the content you shared, there is a big chance they will continue following your work in the future.https://www.youtube.com/watch?v=BIqaQ6AKiI8Link BuildingKeep in mind that you need to build quality links towards that post. It will help you establish a good position on Google. You already know what that means for the improvement of organic traffic to your website.ConclusionBefore we say “goodbye”, we would like to make a short summary. Developing Evergreen Content from a tool review post will increase organic traffic to your website. This type of content is searchable on the internet, however, that can’t guarantee your improvement will always be successful.Make a high-quality and engaging content that will really teach your readers something new. Do proper keyword research and see which tools are popular among your target audience. Promote it on each social media platform you use and optimize it for Google if you want to see it on top of search results.Read more: How to Create Viral Content That Generation Z Will Lovelast_img read more

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Tough Triangular Battle in Thiruvananthapuram Raises Stakes for Tharoors Mandate for a

first_img BJPC DivakarancongressCPI First Published: April 23, 2019, 7:39 AM IST MP Shashi Tharoor is facing a tough triangular battle in Thiruvananthapuram constituency post the Sabarimala agitation. The BJP, Tharoor’s main opposition in the seat, is hoping to make an electoral victory and sees Thiruvananthapuram as their best chance. The Left Front has also fielded senior leader, former minister and sitting MLA C Divakaran into the poll fray. With Sabarimala as one of the major issues this election in Thiruvananthapuram, Tharoor is hoping for a mandate, the third time in a row. During his campaigns, he asks people to vote for him based on the work he has done in the constituency over the past 10 years. During his campaigns, he is seen to draw a large crowd including youngsters and the elderly. At the BJP camp, former state president and former Mizoram Governor Kummanam Rajashekaran is in the election fray. Kummanam during his campaigns promised people that their traditions and beliefs will be protected. “Irrespective of caste, creed or religion all are worried. Now it is in Sabarimala tomorrow it could be the mosque of the church. the interference of a secular government in a temple or church is not at all tolerable. Sabarimala is an issue for the people,” he said. Shashi Tharoor, on the other hand, said that Congress is the only party that has stood by believers and tried to find a solution to their problem by filing a review petition in the Supreme Court.Tharoor said, “The fact is that despite being in power BJP has done nothing. there are only two ways in which you can undo an SC order, one is through judicial review and other through bring in law or ordinance. BJP was in power they did not do one of this and now they Calum they are with beleivers. They have not done anything to find a solution to this issue and only trying to take political benefits out of this”. The fight has become tougher in Thiruvananthapuram as the Left Front has also fielded one of their senior leaders, a former minister and sitting MLA, C Divakaran of the CPI. Divakaran’s campaign speaks of him working with the people for the past 40 years. “State government was it implementing a government order. The BJP and the UDF is trying to get political benefits out of it. We have to focus on the development that we can get into the constituency. In the past 10 years, nothing much has happened. ” However, the Sabarimala issue is not the only agenda for the people of Thiruvananthapuram. They have several other grievances and issues in their mind when they go out to vote this time. The coastal area spread across four assembly constituencies comprises a major chunk of the electorate and they are concerned about the lack of basic facilities like drinking water. A fisherman from Vizhinjam said “Our biggest trouble is drinking water, we are not getting water. We have to buy a pot of drinking water for Rs six. During summer it is very difficult. We have a pipe, the water coming is not of good quality we can use it only for bathing or washing clothes. “Other concerns include quality education, lack of jobs, the after-effects of demonitisation and the hike in petrol/diesel prices. Thiruvananthapuram has a long pending demand of an HC bench here and an AIIMS like institute.Richin, a student told News18 “I am an engineering student. There is a lack of jobs here. I am very much afraid about my career, many engineers are pass out from different colleges without jobs.” A vegetable vendor said, “Our problem is that post demonetization we have very little sales, our situation is really bad. Very few people are coming to the markets.” Congress claims that they are the only party that is raising the issue of jobs in comparison to the BJP government which came to power promising more jobs. Although Tharoor won from the constituency last time by a margin of about 15,000 votes, May 23 will decide if he wins or loses this time. last_img read more

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The Really Tough Movie Quiz June 14

first_imgThis week’s quiz:In Stree, in an effort to impress the mysterious new girl in town (Shraddha Kapoor), Vicky (Rajkummar Rao) tells her that he loves listening to English songs. Who does he say he’s a fan of, describing the artiste as the “Kumar Sanu of America”? <a href=”https://news18.survey.fm/the-really-tough-movie-quiz-june-8″ rel=”nofollow”>View Survey</a> rajkummar raoShraddha KapoorStree moviethe really tough movie quiz First Published: June 17, 2019, 10:22 AM ISTlast_img

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Arjun Rampal Pens Heartfelt Note for Daughter Myra Wishes Her Happy Birthday

first_img Actor Farhan Akhtar, who was Arjun’s co-actor in the movie Rock On, also wrote, “Happy Birthday” on the post. Arjun keeps posting pictures with his daughter, Mahikaa and Mehr, who he had with his first wife Mehr Jesia. Earlier on Father’s Day, on June 16, Arjun shared a series of pictures with his daughters, with the caption, “The luckiest Dad in town. Thank you girls for such special memories. Thank you @subisamuel for these precious images. Thank you @htbrunch for our first interview together. Very special. #happyfathersday to all you dads out there. @jamalshaikh and @karishmaupadhyay for the lovely words.” Myra is Arjun’s youngest daughter with ex-wife Mehr Jesia and was born in 2005. His eldest daughter Mahikaa was born in 2003. Arjun and Mehr, who got married in 1998, separated in 2018 after 20 years of marriage. Arjun is currently in a relationship with model Gabriella Demetriades, who is expecting her first child with him. On the work front, Arjun was last seen in Paltan, a film produced by JP Dutta. The actor made his web series debut this year with The Final Call, based on Priya Kumar’s 2015 novel I Will Go With You: The Flight of a Lifetime.Follow @News18Movies for more Bollywood actor Arjun Rampal is a doting father and there is no doubt in it. As his younger daughter Myra Rampal turned 14 on June 24, the handsome dad wished her baby girl in a style. Posting a monochrome picture with his daughter, Arjun wrote, “On Happy birthday my darling @myra_rampal my baby girl. My smile. My joy. Thank you for being you. #happybirthdaymyra”center_img arjun rampalArjun Rampal daughtersArjun Rampal girlfriendArjun Rampal Instagram First Published: June 24, 2019, 4:58 PM ISTlast_img read more

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